Offered through ASU’s Walter Cronkite School of Journalism and Mass Communication, the STEM-certified Bachelor of Science in Digital Audiences prepares students to reach audiences with strategic content and demonstrate measurable growth in digital marketing careers. The program features unique, high-value courses covering paid social media campaigns, search engine optimization, audience engagement and digital analytics.
Quick Facts
Full-time
120 credit hours
Online or Campus Immersion
ASU Downtown Phoenix campus
STEM-OPT Option Available
Students enrolled at an ASU Cintana Alliance Network institution have the chance to start their courses at their home institution and transfer those credits* to finish their remaining years at ASU.
Model available: Undergraduate dual degree and pathway to ASU degree only.
Up to 90 credit hrs. can be transferred
from ACI to ASU
Students must earn a ‚”C-” or
higher for courses to transfer to ASU
Graduation requirements at partner institution
Minimum of 30 credits must be completed at ASU
English Composition I & II
General Education and Graduation requirements must be
met through the combination of transfer courses from partner institution and the coursework completed at ASU
*Transfer eligibility is subject to student performance in transfer courses and Arizona State University transfer requirements.
*A specific plan of study will be agreed upon between institutions, but here are general requirements to be completed at each institution.
Learn how to attract, engage and grow audiences on social media platforms through both organic and paid social media campaigns, and research social media behavior and performance.
Learn how to research, attract and grow audiences through the strategic use of search engine optimization and search engine marketing. Includes search trend research, keyword research, user behavior, SEO, SEM, competitive analysis, domain authority and pay-per-click advertising.
Discover how to access, manipulate and translate audience data, learn how to mine data from Web sites, social networks, apps, email campaigns and video platforms, and how to use analysis tools and techniques to translate metrics into valuable, actionable insights that drive engagement strategies and business decisions.
Professionals with expertise in digital content strategy are in high demand across sectors and industries. Among the many career opportunities available are positions such as digital strategists, social media managers, public relations specialists, engagement managers, digital news editors, political campaign strategists, digital marketers, community organizers and corporate branding specialists.
89% of ASU undergrads apply to grad school or find a job within 90 days of graduation ASU is ranked Top 10 for tech company hires QS World University Rankings, 2022.
Minimum transfer Grade Point Average (GPA): Transfer students must have a minimum 2.50 cumulative transfer GPA (with a 3.00 GPA in core competency coursework (4.00 = “A”).
You must have and present a completed high school diploma or certificate.
You must submit official transcripts from every high school, college and university you attended, regardless if a degree was earned.
Proof of English proficiency: 100 iBT TOEFL; 7.0 IELTS; PTE 73; Duolingo 120 or equivalent; Global Launch’s online English for Undergraduate Admission or full-time English Language Program (campus or online immersion).
High School core competency coursework: International students who completed high school outside the U.S. are required to meet the following:
| Enrollment Path BS Digital Audiences | Credit Hours Completed at Institution | Credit Hours Completed at ASU | Estimated Duration | Total Program Cost |
|---|---|---|---|---|
| Articulated Pathway(Immersion) | 90 | 30 | 1 year (3+1) and 2 years (2+2) | ~$43,630 USD (3+1) ~$87,260 USD (2+2) |
| Direct ASU Enrollment | 120 | 4 years | ~$174,520 USD | |
| Articulated Pathway(Online) | 60 | 60 | 1 year (3+1) and 2 years (2+2) | ~$23,089 USD (3+1) ~$46,178 USD (2+2) |
| Direct ASU Enrollment | 120 | 4 years | ~$92,356 USD |
Note 1: This is an estimate only. Based on ASU 2024-25 published online tuition and fee rates. Subject to change for future years.
Note 2: Tuition calculation for Articulated Pathway is based on the minimum credits required to be completed at ASU: 15 credits (Fall) and 15 credits (Spring).
Note 3: Articulations may require additional credits for viability, which could increase the cost.
Note 4: Additional Scholarship may be available for qualifying students.
| Program Start | Application Deadline | Classes Begin | Tuition Payment Deadline |
|---|---|---|---|
| Spring A start | November 1, 2024 | January 13, 2025 | January 25, 2025 |
| Spring B start | November 1, 2024 | March 17, 2025 | March 25, 2025 |
| Summer A start | February 1, 2025 | May 19, 2025 | May 25, 2025 |
| Fall A start | May 1, 2025 | August 22, 2025 | August 25, 2025 |
| Fall B start | May 1, 2025 | October 16, 2025 | October 25, 2025 |