BS Digital Audiences

Offered through ASU’s Walter Cronkite School of Journalism and Mass Communication, the STEM-certified Bachelor of Science in Digital Audiences prepares students to reach audiences with strategic content and demonstrate measurable growth in digital marketing careers.

The program features unique, high-value courses covering paid social media campaigns, search engine optimization, audience engagement and digital analytics.

Attendance type

Full-time

Credit hours

120

Study method

Online or campus immersion

STEM-OPT option

Available

Campus

ASU Downtown Phoenix campus

Walter Cronkite School of Journalism and Mass Communication

The Walter Cronkite School of Journalism and Mass Communication is the #1 Journalism School in Top Overall Programs and recognized for Excellence in Media by the BEA School Rankings (2024) based on student achievements. We educate and empower communicators to foster an informed and inclusive society, promoting understanding and connection across creators, audiences, industry and academia.

The Cronkite School is a global leader in communicator education, offering scalable, accessible programs that drive societal impact through experiential learning, outreach, community engagement and research. Together, as part of the inclusive and global Cronkite Nation, we unite students, faculty, staff, alumni and partners around shared goals and values, shaping a brighter future through journalism and mass communication.

ASU degree pathways

Students enrolled at an ASU Cintana Alliance Network institution have the chance to start their courses at their home institution and transfer those credits* to finish their remaining years at ASU.
Model available: Undergraduate dual degree and pathway to ASU degree only.

Courses at home university

Up to 90 credit hrs. can be transferred

from ACI to ASU

Students must earn a ‚”C-” or

higher for courses to transfer to ASU

Graduation requirements at partner institution

Courses at ASU

Minimum of 30 credits must be completed at ASU

English Composition I & II

General Education and Graduation requirements must be

met through the combination of transfer courses from partner institution and the coursework completed at ASU

*Transfer eligibility is subject to student performance in transfer courses and Arizona State University transfer requirements.
*A specific plan of study will be agreed upon between institutions, but here are general requirements to be completed at each institution.

Featured courses

MCO 433: Social Media Campaigns, Engagement and Research

Learn how to attract, engage and grow audiences on social media platforms through both organic and paid social media campaigns, and research social media behavior and performance.

MCO 434: Search Engine Research and Strategy

Learn how to research, attract and grow audiences through the strategic use of search engine optimization and search engine marketing. Includes search trend research, keyword research, user behavior, SEO, SEM, competitive analysis, domain authority and pay-per-click advertising.

MCO 438: Digital Audience Analysis

Discover how to access, manipulate and translate audience data, learn how to mine data from Web sites, social networks, apps, email campaigns and video platforms, and how to use analysis tools and techniques to translate metrics into valuable, actionable insights that drive engagement strategies and business decisions.

Career opportunities and applicable roles

Professionals with expertise in digital content strategy are in high demand across sectors and industries. Among the many career opportunities available are positions such as digital strategists, social media managers, public relations specialists, engagement managers, digital news editors, political campaign strategists, digital marketers, community organizers and corporate branding specialists.

Fundraising Consultant

Market Research Analyst

Marketing Associate

Marketing Manager

Production Assistant

Public Relations Manager (PR Manager)

Public Relations Specialist

SEO Specialist

2025-26 Important dates and deadlines

Program Start	Application Deadline	Classes Begin	Tuition Payment Deadline
Spring A start	November 1, 2024	January 13, 2025	January 25, 2025
Spring B start	November 1, 2024	March 17, 2025	March 25, 2025
Summer A start	February 1, 2025	May 19, 2025	May 25, 2025
Fall A start	May 1, 2025	August 22, 2025	August 25, 2025
Fall B start	May 1, 2025	October 16, 2025	October 25, 2025