BS Marketing

Arizona State University’s Bachelor of Science in marketing prepares you for a dynamic career in roles related to consumer behavior, analysis, advertising, market strategy and more. If you’re interested in business and customer engagement, an online marketing degree can be extremely valuable.

Students pursuing the BS in marketing gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. In addition, students develop marketing skills that provide a competitive advantage in their careers.

Attendance type

Full-time

Credit hours

120

Study method

Campus immersion only

STEM-OPT option

Not available

Campus

Tempe campus

W. P. Carey School of Business

The W. P. Carey School of Business prepares tomorrow‚ business leaders to create positive global change through excellence and innovation. Ranked #1 for online undergraduate business programs by U.S. News & World Report (2023) and #10 globally for its Executive MBA by Financial Times (2022), W. P. Carey is a leader in business education.

The school is also highly recognized for its operations, supply chain logistics and project management programs. W. P. Carey sparks positive change by educating students, producing groundbreaking research and engaging with communities to transform the world.

ASU degree pathways

Students enrolled at an ASU Cintana Alliance Network institution have the chance to start their courses at their home institution and transfer those credits* to finish their remaining years at ASU.

Model available: Undergraduate dual degree and pathway to ASU degree only.

Courses at home university

Up to 90 credit hrs. can be transferred

from ACI to ASU

Students must earn a “C-” or

higher for courses to transfer to ASU

Graduation requirements at partner institution

Courses at ASU

Minimum of 30 credits must be completed at ASU

English Composition I & II

General Education and Graduation requirements must be

met through the combination of transfer courses from partner institution and the coursework completed at ASU

*Transfer eligibility is subject to student performance in transfer courses and Arizona State University transfer requirements.
*A specific plan of study will be agreed upon between institutions, but here are general requirements to be completed at each institution.

Featured courses

MKT 462: Competitive Marketing Strategy

Strategy formulation and decision making by the marketing executive. Integrates marketing programs and considers competitive marketing issues.

MKT 302: Strategic Marketing Management (L)

Market planning, execution and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function.

MKT 452: Business-to-Business Marketing Strategy

Concepts, skills and strategies for performing competitively in the business market where organizations rather than households are the customers.

Career opportunities and applicable roles

Marketing is a core need for nearly every type of organization. Upon graduating from this online marketing degree, you’ll be prepared to compete for a variety of relevant positions.

Business Professor

Market Research Analyst

Field Researcher

Marketing Associate

Marketing Manager

Public Relations Manager (PR Manager)

Public Relations Specialist

Sales Associate

Sales Manager

Store Manager

2025-26 Important dates and deadlines

Program Start	Application Deadline	Classes Begin	Tuition Payment Deadline
Spring start (January)	November 1, 2024	January 13, 2025	January 20, 2025
Fall start (August)	May 1, 2025	August 21, 2025	August 25, 2025
Spring start (January)	November 1, 2025	January 12, 2026	January 19, 2026