Arizona State University’s Bachelor of Science in marketing prepares you for a dynamic career in roles related to consumer behavior, analysis, advertising, market strategy and more. If you’re interested in business and customer engagement, an online marketing degree can be extremely valuable.
Students pursuing the BS in marketing gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. In addition, students develop marketing skills that provide a competitive advantage in their careers.
Quick Facts
Full-time
120 credit hours
Campus Immersion Only
Tempe Campus
STEM-OPT Option not available
Students enrolled at an ASU Cintana Alliance Network institution have the chance to start their courses at their home institution and transfer those credits* to finish their remaining years at ASU.
Model available: Undergraduate dual degree and pathway to ASU degree only.
Up to 90 credit hrs. can be transferred
from ACI to ASU
Students must earn a “C-” or
higher for courses to transfer to ASU
Graduation requirements at partner institution
Minimum of 30 credits must be completed at ASU
English Composition I & II
General Education and Graduation requirements must be
met through the combination of transfer courses from partner institution and the coursework completed at ASU
*Transfer eligibility is subject to student performance in transfer courses and Arizona State University transfer requirements.
*A specific plan of study will be agreed upon between institutions, but here are general requirements to be completed at each institution.
Strategy formulation and decision making by the marketing executive. Integrates marketing programs and considers competitive marketing issues.
Market planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function.
Concepts, skills, and strategies for performing competitively in the business market where organizations rather than households are the customers.
Marketing is a core need for nearly every type of organization. Upon graduating from this online marketing degree, you’ll be prepared to compete for a variety of relevant positions.
89% of ASU undergrads apply to grad school or find a job within 90 days of graduation SU is ranked Top 10 for tech company hires QS World University Rankings, 2022
Minimum transfer Grade Point Average (GPA): Transfer students must have a minimum 3.0 cumulative transfer GPA and one of the following: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = “A”).
Proof of English proficiency: 61 iBT TOEFL; 6.0 IELTS; PTE 53; Duolingo 95 or equivalent; Global Launch’s online English for Undergraduate Admission or full-time English Language Program (campus or online immersion).
You must have and present a completed high school diploma or certificate.
You must submit official transcripts from every high school, college and university you attended, regardless if a degree was earned.
| Enrollment Path BS Marketing | Credit Hours Completed at Institution | Credit Hours Completed at ASU | Estimated Duration | Total Program Cost |
|---|---|---|---|---|
| Articulated Pathway(Immersion) | 90 | 30 | 1 year (3+1) and 2 years (2+2) | ~$87,260 USD (2+2) |
| Direct ASU Enrollment | 120 | 4 years | ~$174,520 USD | |
| Articulated Pathway(Online) | 60 | 60 | 1 year (3+1) and 2 years (2+2) | ~$46,178 USD (2+2) |
| Direct ASU Enrollment | 120 | 4 years | ~$92,356 USD |
Note 1: This is an estimate only. Based on ASU 2024-25 published tuition and fee rates. Subject to change for future years.
Note 2: Tuition calculation for Articulated Pathway is based on 15 credits (Fall), 15 credits (Spring).
Note 3: Articulations may require additional credits for viability, which will increase the cost.
Note 4: Additional Scholarship may be available for qualifying students.
| Program Start | Application Deadline | Classes Begin | Tuition Payment Deadline |
|---|---|---|---|
| Spring start (January) | November 1, 2024 | January 13, 2025 | January 20, 2025 |
| Fall start (August) | May 1, 2025 | August 21, 2025 | August 25, 2025 |
| Spring start (January) | November 1, 2025 | January 12, 2026 | January 19, 2026 |